Thrillist.com is a 12 million-user website, serving 2.2 million daily subscriptions in 19 cities. The site was launched in 2005 “to address the lack of funny, actionable information available to young men”. Every day, Thrillist sends out an e-mail with a “must-have” recommendation, typically local bars, eateries or gadgets.
Thrillist went through an intensive one-year redesign process (documented by Mashable here) which culminated with a launch late last year. They completely revamped the user interface, updated the design, added web fonts (Gill Sans from FontsLive.com) and much more.
What do you think of the redesign?
Did their effort payoff?
What did Thrillist do well?
What else could they do to achieve their objective?
The design itself looks in my eyes looks oversized... many elements are just too large.
Second negative thing is font... I just dislike it... its too simple, badly anti-aliased, ugly... It looks amateurish. And in case of sub-navigation there are also some readability issues.
The global style is in my opinion too simple, only some basic gradients... Yeah I know, there was probably attempt to make it simple... but there is always also way to look simple and cool. Simply I would prefer some more detailed stuff
Anyways it is interesting work and totally better than the earlier version. And well... the site is working with so much users what means it is sucesfull. And thats the main point. The things I said are just details, globally it is good web design. :)
Wow, I am really surprised of ammount notes I have posted
This site is ok. There are a few issues, one of them being the load time.
The colors aren't great, I'm not a fan of the red banner, but I can see how they're tying it in with the bulls eye target image.
The site really doesn't explain what its all about. The one sentence tagline really doesn't explain it. For example, where on the site does it say "information for men"?
I do appreciate that the site is built in HTML5 and it's use of jQuery. Overall, the site is lacking a "wow" factor for me.
drop shadow, is unnecessary and very badly done it's too dark, and if trying to look like a banner it should be it's overlapping the other parts of the banner, making the tail here look like an after thought
Don't know the thought behind this, but the sizes are not justified. Specially while signing up Thrillist nation is highlighted as an option that Gets you everything from the web, so why small size button on Home.
Looks pretty nice compared to earlier design.
The language of the content and topics are really Thrillist. The video section is good, not bad!
Though few suggestions like;
The banner in Red color is OK for HOME, but not needed all throughout the pages. It's quite huge and eats up the premium space on all pages is not required. Or maybe for registered users, it might be getting away, I don't know.
If I click on signup page, the design changes to different style from the other pages. And worst part is, I cannot go back to HOME except that I click the Browser Back button. Terrible!! Fix it ASAP, man!!
Buttons on top. Thrillist nation, is projected as an important choice when you go to Sign Up, it says that site grabs everything thats fresh from web for you. Then why such a small Button Size on top. And for that matter, the rest of the buttons also, when you say Features, etc it must be of same size. In fact , All the buttons must of same size.
Background image is hardly visible due to the use of two image. I think it would be best to use one single images sop that it could have more impact on user. Above the fold is the most crucial part of the website and I think header space not utilized properly.
Loans for the unemployed can be briefly classified in to secured and unsecured form. These loans are open to all types of applicants. The repayment facility is very much flexible. To know more, you can go through this article.
The major business value should be communicated to visitors.
"Free" should not be the focus.
Would most visitors sign up because it is free?
or Would most visitors sign up for content?
1. Reword the text in the button to something like
"Sign up for what's new in your 'hood"
2. reword the headline to something like
"Thrillist finds the best of what's new in your 'hood & on the web"
Needs a header with a clear purpose. Logo is almost hidden, and the main point is in small type across the top, too easy to miss. If this is for young guys, wouldn't hurt to have some good-looking young women, and men, having fun.
This button seems kinda funny being right in the middle. I would either move it to the right change the design of it so it doesn't stick out. It also feels as if the entire red bar behind needs to be that large just to get people to "Sign Up For Free".
I'm assuming you'll be adding content here, however, it seems a little funny that there isn't anything, and it certainly makes this post not feel quite as important, even if there is great content waiting on the other end of the link.
These are out of place. You may putting them side by side rather than stacked. Also, it seems that there are corresponding e-mail, tweet, facebook, foursquare, etc. buttons underneath the restaurant listing underneath the picture.
These aren't typically viewed as "Follow Us", however, they may function like that for your site. I may consider adding a second section on that same horizontal row called "Moible" or something like that and make the icons slightly smaller to give some breathing room. Reminds me of most blogs that cramp their sidebars with every possible follow link out there. Props for using FourSquare effectively.
The idea about big red registration bar is great, but content inside isn't attractive. It irritates and makes me think, that registration is dangerous act. It should be balances with big green dot with yes mark inside or some other symbols, which helps me after first attention to relax.
Looks allot like a free wordpress theme at the moment... your logo is non-existent and is lost in the design, i would also use the big red space instead of a small button but use it for call to action.
the second thing is the navigation and lack of proper aligment through the theme.
What are you going to do here? Pop up a new window? So 1990's. Use Flash? Bleh. Drop in some fancy jQuery lightbox-ish solution that forces the user to step through each image to view them all - even the ones they don't care to view? Horrible user experience. Put some thumbnails here for goodness sake and *maybe* use a carousel. There is also no indicator of how many images there are.
Stuff people never use in the footer. You could just get rid of these links and then rely on robots.txt to let search engines find the content. Most people arrive via search anyway. Less clutter = better.
The header here is a little jumbled. I don't know right off what the site is. I would increase the branding more by increasing the logo size and add the tagline up to the top more. The big red bar has a little too much bevel effect on it. The topics nav needs more spacing at top and bottom. In general just play with the spacing.
webdesign is cluttered and noisy on the top of page. not that obvious what it does. some of the grey labels are blended in background. the sign up for free is more prominent than your web statement. You should auto check the ip address and location and provide some local thrillist info.
I think this site has a lot of potential, but is weighed down by poor and inconsistant design elements. The header area could have been designed a lot better. The logo, backdrop and tabs get washed together. The usage of the banner with the sign up arrow needs to definitely be re-organized. A nice place to start would be modifying the typography and finding a good recipe that works. I didn't have any issues with load time but I can see how others would have this issue.
I think they have the beginnings of what could potentially be a good design, but they'll need to go back and really think about the user experience - they have a lot of clean up work to do. With a little UI, CSS work they can turn this ship around.
I like the simple navigation and easy page flow make this experience into something a user could enjoy.
The navigational links such as "New", "Near", "Top", etc. look very basic and are very proportionality (I know you are probably doing this to make them stand out, but its damaging the visual appeal). You should try making the blocks the same size, and make them stand out with the same red as the 3D banner.
You have issues with your spacing, especially within the red banner. There is a lot of negative space that is taking away from the pages appeal. I would try boxing the type on the left, then boxing the sign up link and log in link on the right.
Also, within your main content, the facebook like and tweet buttons look very out of place. This is causing a lot of negative space, I suggest placing these elements within the title of the page or above the image.
The "Thrillist" grey background font is not very appealing. I would remove the font, and keep the building image instead. If you want to use a darker grey to balance the logo and buildings, try using large grey buildings instead or re working the type face.
The red 3D effect really ties the website together. It successfully devides the navigation from the content, and looks visually appealing.
The top navigation contrasts against the page nicely, and has really important features. A nice strategy, well done.
You have good consistency through out your pages, which I believe is a key design element in web design.
All in all a good design, but it does still need a bit of work. You typography and spacing needs a little more attention as well. The colour scheme really works, and elements contrast well with each other. Well done.
The daily-email ad is confusing. On reading this, I got the notion that you are PRIMARILY an "email magazine" services for daily emails; or are you primarily a website. It's OK to have both, but don't confuse me. At this bar on the top I want to know what I am seeing -- what is this website? what is this web page?
The design is still too crowded. People don't want to hang around your site looking at this and that -- they want to be presented with immediate value. Need to trim down the visual components.
Need consistent pages
Related to the issue of crowdedness is complexity. Each page needs to tell me something, one thing. E.g., the Maude's page is good (if I interpret the Jackthreads as a ignorable ad and not part of the design.) But the burger page has multiple elements. Are all elements on that for the same restairant?
Twitter's good, FB's good. But make up your mind. Is your site the PRIMARY platform? In that case, don'[t push them to FB. It's OK to have these "ads", but only for people who have some other reason to leave your site-- indeed, to DESERT your site -- and go to another platform.
You show the info
This is a real improvement. In the old concept, the front page gives me a list of dates: Feb. 16, Feb. 17, etc. Here you show the real, exciting content, as much as possible, so I know what to click on.
Brighter color scheme
The color scheme is aesthetic, but not exciting. You are trying to appeal to young men, 18-35. Need brighter colors. See the last image -- the picture of the burger is eye-catching. make the whole color scheme that way.
Use the Geolocation API
Use the W3C Geolocation API to send targeted messages even before signin.
I have seen Thrillist a few times before. I think the redesign is a big improvement. Navigation is cleaner and the map is nice. For whatever reason I always have had a hard time figuring the location of the places written up on the site.
Navigation is cleaner
sections are blocked out more cleanly
would like a stronger indication of the city I am looking at.
I like the city and logo design a lot. Very urban and interactive feel. However again it is completely different in the web link provided. Is that the old version we are looking at and the screenshots are of the new as yet not implemented revision?
I agree with the other review about this. I have to zoom out my screen a notch or two to make the view easier on my eyes and to fit the very large elements in my screen. Granted I am on a 13" monitor macbook air but 1400x900 is pretty standard still and although most of us graphics junkies are on 24" monitors, or there abouts, many devices and folks are not.
This is only my personal tastes but I have never liked the 3D ribbon wrap effect. I think it is a cheesy way to get visual depth.
Note: I went to the website and I do not see the ribbon effect. Did you already remove it? If so I think it looks much better without it although the alternative design I am seeing is completely flat with no drop shadows anywhere and I think that may be a mistake.
Interactive and modern. Very urban feel and that seems to have hit the mark.
Overall design may be over thought. Trying to be too many things to too many people?
Design is too large. If you are targeting folks with large monitors please keep in mind many use smaller devices or haven't shelled out the money for a new monitor yet even though the prices have dropped. Many urban folks are on budgets or use devices that don't have a 1920x1200 screen.
If you made the layout liquid it would automatically adjust to various sized monitors and device screens. Was that idea thrown out along the way? I know some want static because it is easier and you don't have to worry about what happens to your static boxes and dynamic injected material on various screen sizes and browser resize.
Overall good concept but still needs some more thought. I get the feeling the new design concept was scaled back. Did the design team want to shake things up and were pulled back by the client? That's the feeling I get without knowing any details.
You need to make this WAY smaller, this is way too dominating on the site. You can still have it going across the entire site, but give it less height and perhaps play a bit with the red, find something that doesn't take as much attention as this one. I'd suggest you play with the font and size so you can have the sign up button and text on 1 line, and then make a button for the login / register too.
I think the red works, but I think you should try playing with having it white like the sub-navigation. So the selected menu and sub-navigation blends together. Also I don't like the arrow pointing down as the sub menu is already quite small and the arrow just leaves even less space for the sub menu. If you made the active menu link a white background to blend with the white sub-menu you woudn't need the arrow.
I think the design almost works. You need to play with sizes and fonts. There are too many huge elements who can be toned down and placed better. So my tip is play with placement and sizes. Also you need to figure out what you want the user to focus on, because right now the huge red banner is the first thing you notice.
The design is very sleek but there's too many ads (and some aren't even ads - they just look like adverts). I think readers would get banner blindness quickly. Try adding more white space and less OTT on the colours.
too small. also what is the orange icon, green is restaurant what is the orange?
second level nav
text too small
follow on twitter
does this need to be so big, can it not peer into the page for first time users or randomly i don't see why this should be taking up prime real estate. you could you re-think to have a seamless sign up/follow process.
Generally speaking, I think the redesign is a lot better--aesthetically more pleasing and more inviting/interactive. I think some of the navigation stands to be improved. Generally speaking, I think there could also be more local emphasis.
The twitter info needs a maroon border just like the color in your header or move it down more. You may want to see how it looks in different browsers because you have many web code errors. I also think you need a more obvious city scape to make visitors understand what you offer visitors.
The top portion of the site is very confusing. It took me a while to figure out that there was a logo in the middle.
Logo and catch phrase are usually to the top left and it's generally not a good idea to deviate from convention unless you have a compelling reason to do so.
The catchphrase is too long. Change it to "Find the best of what's new in your hood and on the web"
It's best to have an email register built into the page rather than have someone click to another page to sign up.
Also it does seem a little premature to be asking some to sign up before they have had a chance to sample the content.
The content is all here but it needs to be packaged better. Perhaps the designers could draw inspiration from other sources especially newspapers such as the New York
Big blocks of text are hard to read. Consider breaking the paragraph into smaller pieces.
Overall, not great. The design needs to be revamped and extensive user Interface testing need to be completed.
I would strongly recommend the using analytics to highlight the areas that need improvement. Bounce rates, recency, time on page, page value are just some of the reports that will hight problem areas.