ZoomConcept Reviews
Minor Problem on 01_homepage.jpg 1 Affordance issue: these buttons do not look clickable. (about affordance http://www.usefulusability.com/increase-your-usability-and-website-roi-with-perceived-affordance/) 2 Careful with the color...The white typography is difficult to see against the light blue background Minor Problem on 07_contact.jpg 1 Needs to be a bit bolder (stand out more) Serious Problem on 06_blogpost.jpg 1 Affordance issue. The text links may be a bit too light color (and don't look clickable) Critical Problem on 02_about.jpg 1 Be careful about heavy text blocks... use bullets to increase "random access" and scanning ability by visitors Critical Problem on 03_services.jpg 1 this doesn't work. Make to strong columns (media on the left, and text/copy on right) Positive Feature on 01_homepage.jpg 1 Excellent! Great area to create a persuasive copy to accompany this hero image 2 Great! Answers the "WIIFM" questions - and has clear call to action buttons. 3 Great fat footer. 4 Excellent persuasive feature of this site. You are leveraging two of noted social psychologist Robert Cialdini's principles of Commitment and Consistency & Scarcity. Commitment and Consistency principle tells us that we like to believe that our behavior is consistent with our beliefs. Once you take a stand on something that is visible to other people, you suddenly feel a drive to maintain that point of view to appear reliable and constant. Scarcity Principle: This principle tells us that people are more likely to want something if they think it is available only for a limited time or if it is in short supply. Intriguingly, this isn’t just about the fear of missing out (a kind of reverse social proof). Scarcity actually makes stuff appear more valuable. For example, psychologists have shown that if you give people a chocolate biscuit from a jar, they rate the biscuit as more enjoyable if it comes from a jar with just 2 biscuits than from a jar with 10. Persuasion architects exploit this by revealing scarcity in the design of the interface. This could be an item of clothing that is running short in your size, theatre tickets that are running out, or invitations to a beta launch. They know that perceived scarcity will generate demand. Too learn more - go to http://www.smashingmagazine.com/2010/11/29/persuasion-triggers-in-web-design/#trigger2 Positive Feature on 06_blogpost.jpg 1 Nicely done Positive Feature on 05_blog.jpg 1 Good balance Positive Feature on 04_portfolio.jpg 1 Nice page! New Idea on 01_homepage.jpg 1 Add social networking icons Summary:
Rob
I think you are close to getting accepted:
- Watch font contrast and readability
- Some of the interior pages need some attention
- Carefully watch for affordance issues
I hope this helps!
MichaelR
Minor Problem Header & Footer
I think that the header and footer gradients do not quite suit the overall layout. Have you considered a solid background colour with perhaps a bit of noise?Positive Feature Aesthetics
Your use of contrast in most areas is very good, highlighting important headings straight away. Your layout also allows breathing room for the elements, ensuring the user does not feel "overwhelmed".New Idea Logo
The logo could shift to the left and be brought to the front, and the navigation could also shift to the left. The logo background could also be given a sort of red fabric effect.Summary:
The overall design, although generally overused nowadays, is implemented well, allowing the elements of your page to breathe and also allows for the maintenance of a clean design. However, some minor changed could still improve this design.
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Rob Stroom commented:Thank you for your thoughtful comments!
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New Idea on 04_portfolio.jpg 1 I will add a shadow her to an also a border to add depth. Summary:
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Thank you for your detailed comments! It helps me a lot!